Virtual Fab and Customer Relationship Management a Case Study of Tsmc
نویسنده
چکیده
As the global competition in the semiconductor industry grows, customer service in addition to manufacturing capability becomes an important way to success. As such, virtual fab (VF) has been proposed by companies in this industry. Taiwan Semiconductor Manufacturing Company (TSMC), one of the worlds largest dedicated IC foundry, constructed its VF to strengthen bond with customers. Customers can make inquiries directly to TSMC's information system and receive immediate status reports of their orders. In this paper, the framework of TSMCs VF is introduced, and the competitive advantages resulted from VF are investigated. Implications of TSMCs experience are then discussed. Keyword: virtual fab, virtual factory, electronic commerce
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